Market decline

The iPhone SE saved Apple in the decline of the US smartphone market

Everyone is going through tough times this year and that includes companies trying to project a strong image amid global economic turmoil. The mobile sector continues to produce smartphones, but even a major market like the United States saw a sharp drop in sales in the second quarter of the year. Unsurprisingly, Apple and Samsung have managed to maintain their numbers to some extent and Apple has the unlikely hero iPhone SE for that.

According to data from Counterpoint Research, the US smartphone market saw a sharp 25% year-over-year decline in the second quarter of 2020. This is hardly surprising, although production and supplies have started. to increase. All businesses have been affected, but some less than others. IPhone sales, according to the data, were down 23%.

The market analyst suggests, however, that things could have been worse for Apple without the 2020 iPhone SE. This phone alone accounted for 19% of Apple’s sales in the United States, or nearly a fifth of the total. of the quarter. Even Apple would have been surprised by the overwhelmingly positive reception of the low-cost iPhone. Again, considering the global situation, having an affordable iPhone that is guaranteed to last for years is an enticing proposition and consumers didn’t seem to care about the older design or the smaller screen.

Some iPhone fans might not think that the new iPhone SE might cause problems for the more expensive iPhone 12, which will arrive in a few months. Counterpoint Research suggests this won’t be the case as phones serve very different markets. In fact, the more expensive iPhone 11 series still made up the bulk of Apple’s sales in the previous quarter ending in June.

The ones that could actually be affected are the Android manufacturers, at least based on another set of data. This shows that more iPhone SE buyers have switched from an Android device, proving previous analyzes that the cheaper iPhone would become a haven for Android users who take the plunge.


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